Viral marketing and Malcolm Gladwell’s point about who you know (or at least what names you know)
January 3, 2008 by Barbara TarantoFiled in Blogging, Communities, patterns, users
So, I finally read The Tipping Point by Malcolm Gladwell. Very interesting book especially the bit about “measuring” your “degree of separation” in the world. And it seemed especially interesting at the moment because we are worrying our way into discussions about “use” (jus) – yet again. This time [...]