Checking under the dashboard
Written on January 16, 2009 by Joe Dalton
Metrics dashboards are great but sometimes can be misleading if you’re not digging any deeper. As a great illustration of this, when recently checking Digital Gallery’s traffic I was surprised to see, before opening the full report, that in the overall NYPL dashboard (Google Analytics) our traffic was down 13% this month over last year. What were we doing wrong this year? I’d much rather see green in that column than red.
I apprehensively opened the report, and the next graph explained what I’d been reading. I’d forgotten that that whole site had recently been down for over a day. That’s definitely one way to lower traffic.
I’d even gotten the emails when this had happened on New Year’s day. But as someone in a position to know this information, I’d still been susceptible to that initial dashboard impression.
Filed in: Metrics.
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